co-branding
Word Rarity
Rare
Frequency: Zipf frequency 3.75 in modern English
16
Scrabble Score
10
Letters
3
Syllables
9
Unique Chars
Meaning
noun
The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.
Countable; Uncountable
Etymology
From co- + branding.