farmwashing

Questions

What does farmwashing mean?

The practice of supermarkets labelling food products with the names of nonexistent farms, to give a misleading impression of small-scale sustainable production.

Where does farmwashing come from?

farm + -wash + -ing

How to pronounce farmwashing

1. Open the pronunciation page — Open the Speakur entry for “farmwashing”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “farmwashing”.
4. Repeat and practice — Say “farmwashing” aloud, matching stress and vowels until it feels natural.