gruen transfer
Word Rarity
Very rare
Frequency: Zipf frequency 2.37 in modern English
17
Scrabble Score
13
Letters
4
Syllables
9
Unique Chars
Meaning
name
The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.
Example Sentences
- "The Gruen transfer (named after architect Victor Gruen) designates the moment when a ‘destination buyer’, with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait."
Etymology
Inflected Forms
the Gruen transfer (canonical)