Word Pronunciation & Dictionary

ratings ploy

Word Rarity Rare

Frequency: Zipf frequency 3.18 in modern English

Syllables: rat-ings -ploy
IPA

17

Scrabble Score

11

Letters

3

Syllables

11

Unique Chars

Meaning

noun

A scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming.

Example Sentences

"Among the several television critics whom I polled informally about the [Connie] Chung matter during the Television Critics Association semi-annual meeting in Pasadena, July 14–23, 1995, all but one blamed, in effect, both Chung and CBS: Chung for letting herself be used as a ratings ploy, the network for using her thusly."
"In the end, NBC needed Savannah Guthrie's performance to justify their decision: Was [President Donald] Trump's counter-programmed town hall just a ratings ploy, or would it pass journalistic muster?"

Inflected Forms

ratings ploys (plural)

Phrases

publicity stunt

Frequently Paired Words

publicity stunt clickbait

Questions

What does ratings ploy mean?: A scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming.

How to pronounce ratings ploy

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