self-segment
/ˌsɛlf sɛɡˈmɛnt/
Word Rarity
Uncommon
Frequency: Zipf frequency 4.22 in modern English
17
Scrabble Score
11
Letters
4
Syllables
8
Unique Chars
Meaning
verb
To choose a product or service on the basis of factors such as quality and price, rather than because of targeted marketing.
verb
To place oneself in a particular group, for example when responding to a survey.
Example Sentences
- "Internet business is much more a form of supply marketing than of demand marketing. It is creating new segments, new needs, new attitudes and new behaviors, and customers tend to self-segment themselves to a large extent (e.g. through the way they search on the Web, the information they release on themselves, etc.)."
- "Similarly Kimes and Wirtz (2003) stated that well designed rate fences that are logic and intuitively understood allow consumers to self-segment based on their willingness-to-pay and enables companies tomore effectively manage the different segments to their particular needs on the value-price continuum"
- "Premium price fences allow consumers to self-segment on the basis of willingness to pay (Kimes and Wirtz, 2003). Thus, the premium price helps to exclude people with insufficient willingness (ability) to pay and also offers an opportunity for consumers who desire to belong to gather."
- "Providing different price and value balances allows a broader spectrum of customers to self-segment and enjoy the service. It allows each customer to find the price and benefits (value) balance that best satisfies their needs."
- "Through social media, consumers self-segment and are doing the work of a marketing department for their suppliers."
- "Online forums therefore provide useful access to people who have self-segmented by a certain type of lifestyle (in this instance health and wellbeing) which researchers can translate into private (one-to-one) online real time interviews (Hamman, 2007)."