Word Pronunciation & Dictionary

assure

/əˈʃʊɹ/

Word Rarity Uncommon

Frequency: 4.06 in modern English

Syllables: as-sure
IPA: /əˈʃʊɹ/

6

Scrabble Score

6

Letters

2

Syllables

5

Unique Chars

Meaning

verb

To make sure and secure; ensure.

Transitive verb

verb

To give (someone) confidence in the trustworthiness of (something).

Transitive verb

verb

To guarantee, promise (to do something).

Obsolete

verb

Transitive verb

Example Sentences

"I assure you that the program will work smoothly when we demonstrate it to the client."
"He assured of his commitment to her happiness."
"That as a law for euer should endure; / Which to obserue in word of knights they did assure."

Etymology

From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

Origin

Source language: Old French

Word Breakdown

Root: asseurer, ad-

Regional Pronunciation

American English: /əˈʃʊɹ/

Usage

Inflected Forms

assures (present, singular) assuring (participle, present) assured (participle, past) assured (past)

Derived Forms

assuror

Phrases

life assured mutually assured destruction over-assured rest assured sum assured

Frequently Paired Words

assurance reassure ensure insure

Synonyms

see check insure see to it ensure control ascertain promise

Homonyms

ashore (with the pour–poor merger)

Rhymes With

you're sure tour ensure secure pure cure mature moore obscure endure unsure

Questions

How do you pronounce assure?: The recorded pronunciation is /əˈʃʊɹ/.
What does assure mean?: To make sure and secure; ensure.
Where does assure come from?: It is traced to Old French.

How to pronounce assure

Open the pronunciation page — Open the Speakur entry for “assure”.
Read the phonetic spelling — Read the IPA spelling (/əˈʃʊɹ/) so you know which sounds to aim for.
Play the audio — Click Play to hear reference audio for “assure”.
Repeat and practice — Say “assure” aloud, matching stress and vowels until it feels natural.