focus group

Questions

What does focus group mean?

A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Where does focus group come from?

Coined by psychologist and marketing expert Ernest Dichter.

How to pronounce focus group

1. Open the pronunciation page — Open the Speakur entry for “focus group”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “focus group”.
4. Repeat and practice — Say “focus group” aloud, matching stress and vowels until it feels natural.