long tail
Word Rarity
Uncommon
Frequency: Zipf frequency 4.33 in modern English
9
Scrabble Score
8
Letters
2
Syllables
7
Unique Chars
Meaning
noun
Sales made for less usual goods within a very large choice, which can return a profit through reduced marketing and distribution costs.
noun
The tail of a distribution that represents the rare occurrence of extreme values.
Example Sentences
- "What’s really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you’ve got a market bigger than the hits."
- "“I would like to tell you that the Internet has made such a level playing field that the Long Tail is absolutely the place to be, that there's so much differentiation, so much diversity, so many new voices. I'd love to tell you that that's in fact how it really works. Unfortunately, it's not,” Schmidt said."
Etymology
In the marketing sense popularized by journalist Chris Anderson in 2004, alluding to the long tail of a power law distribution.