downtrading

Questions

What does downtrading mean?

The practice of a consumer switching from expensive brands to cheaper alternatives

Where does downtrading come from?

From down- + trading.

How to pronounce downtrading

1. Open the pronunciation page — Open the Speakur entry for “downtrading”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “downtrading”.
4. Repeat and practice — Say “downtrading” aloud, matching stress and vowels until it feels natural.