reverse confusion

Questions

What does reverse confusion mean?

A situation where a competitor is responsible for a younger use of a mark and by exploiting his market dominance imparts his goodwill to the mistaking buyers of the senior user and erodes the latter’s goodwill and control of it.

How to pronounce reverse confusion

1. Open the pronunciation page — Open the Speakur entry for “reverse confusion”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “reverse confusion”.
4. Repeat and practice — Say “reverse confusion” aloud, matching stress and vowels until it feels natural.