affinity card
Word Rarity
Rare
Frequency: 3.59 in modern English
24
Scrabble Score
12
Letters
4
Syllables
9
Unique Chars
Meaning
noun
A credit card made available by a bank or other lender to qualified people associated with a sponsoring organization (such as a club, educational institution, charity, or business), typically with provision for a portion of the lender's interest income to be paid to the sponsor and sometimes providing special benefits (such as reduced fees) for the users.
Example Sentences
- "Typically, an affinity card holder should produce between $8 and $12 per year to the affinity group," said George Hanold, president of Alliance Marketing, a company that sets up agreements between banks and groups."
- "[I]ssuers of credit cards . . . began years ago with such offerings as travel discounts and so-called affinity cards, which feature the logos of sports teams or donate a portion of every charge to charity."
- "In August of 2007, Yale University signed a seven-year deal with Chase Bank, worth a guaranteed $7.98 million, to sell access to alumni, staff, sports fans and potentially students for the bank's credit cards. . . . Yale's contract provides the university with many controls over to whom and when the affinity card can be marketed."