astroturfing
Word Rarity
Very rare
Frequency: Zipf frequency 1.67 in modern English
16
Scrabble Score
12
Letters
4
Syllables
10
Unique Chars
Meaning
noun
The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion.
Uncountable
Etymology
From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."