backfire effect

Questions

What does backfire effect mean?

The finding that, faced with evidence that contradicts their beliefs, people can reject the evidence and believe even more strongly.

Where does backfire effect come from?

Coined by Brendan Nyhan and Jason Reifler.

How to pronounce backfire effect

1. Open the pronunciation page — Open the Speakur entry for “backfire effect”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “backfire effect”.
4. Repeat and practice — Say “backfire effect” aloud, matching stress and vowels until it feels natural.