Speakur

Word Pronunciation & Dictionary

banner blindness

Word Rarity Rare

Frequency: Zipf frequency 3.36 in modern English

Syllables
ban-ner blind-ness
IPA
20
Scrabble Score
15
Letters
3
Syllables
9
Unique Chars

Meaning

noun

A tendency to ignore banner ads and similar-looking banners on websites.

Uncountable

Example Sentences

Etymology

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Usage

Questions

What does banner blindness mean?
A tendency to ignore banner ads and similar-looking banners on websites.
Where does banner blindness come from?
Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

How to pronounce banner blindness

  1. Open the pronunciation page — Open the Speakur entry for “banner blindness”.
  2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
  3. Play the audio — Click Play to hear reference audio for “banner blindness”.
  4. Repeat and practice — Say “banner blindness” aloud, matching stress and vowels until it feels natural.