Word Pronunciation & Dictionary

bright shiny object

Word Rarity Rare

Frequency: Zipf frequency 3.74 in modern English

Syllables: bright shiny ob-ject
IPA

40

Scrabble Score

17

Letters

2

Syllables

13

Unique Chars

Meaning

noun

Something that attracts a great deal of attention because of its appealing superficial characteristics.

noun

Used other than figuratively or idiomatically: see bright, shiny, object.

Example Sentences

"Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments."
"This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye."
"A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing."

Inflected Forms

bright shiny objects (plural)

Questions

What does bright shiny object mean?: Something that attracts a great deal of attention because of its appealing superficial characteristics.

How to pronounce bright shiny object

Open the pronunciation page — Open the Speakur entry for “bright shiny object”.
Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
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