captology
Word Rarity
Very rare
Frequency: Zipf frequency 0.00 in modern English
17
Scrabble Score
9
Letters
4
Syllables
8
Unique Chars
Meaning
Example Sentences
- "In the last decade, persuasion has been investigated in two apparently distinct lines of research: captology, and teaching as persuasion."
- "The relatively new field of computers as persuasive technology (captology) has begun to explore the powerful effects of presentation of information on computers."
Etymology
Coined by American behavior scientist B. J. Fogg in 1996, from the initials of computers as persuasive technologies + -ology.