clicks and mortar

Questions

What does clicks and mortar mean?

A business model that combines traditional retail outlets with an online presence.

Where does clicks and mortar come from?

Punningly, from bricks and mortar and click (as with a computer mouse).

How to pronounce clicks and mortar

1. Open the pronunciation page — Open the Speakur entry for “clicks and mortar”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “clicks and mortar”.
4. Repeat and practice — Say “clicks and mortar” aloud, matching stress and vowels until it feels natural.