direct response
Word Rarity
Uncommon
Frequency: Zipf frequency 4.66 in modern English
19
Scrabble Score
14
Letters
4
Syllables
10
Unique Chars
Meaning
noun
Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller.
Uncountable