Word Pronunciation & Dictionary

guerrilla marketing

Word Rarity Rare

Frequency: Zipf frequency 3.36 in modern English

Syllables: guer-ril-la -mar-ket-ing
IPA

26

Scrabble Score

18

Letters

6

Syllables

11

Unique Chars

Meaning

noun

An advertising strategy that uses unconventional interactions in order to promote a product or service.

Uncountable

Example Sentences

"Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding."
"We first felt the taste of guerrilla marketing in the theater industry. Why? For starters, often, theater professionals are big on passion, but not so big on funds."

Etymology

Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).

Usage

Uncountable

Questions

What does guerrilla marketing mean?: An advertising strategy that uses unconventional interactions in order to promote a product or service.
Where does guerrilla marketing come from?: Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).

How to pronounce guerrilla marketing

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