hammocking
Word Rarity
Very rare
Frequency: Zipf frequency 0.00 in modern English
24
Scrabble Score
10
Letters
3
Syllables
9
Unique Chars
Meaning
noun
The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
Uncountable
Example Sentences
- "Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]"
- "Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels."
- "Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series."