pinkwash
Word Rarity
Very rare
Frequency: Zipf frequency 0.00 in modern English
20
Scrabble Score
8
Letters
1
Syllables
8
Unique Chars
Meaning
verb
To promote consumer goods and services using support of breast cancer-related charities.
Transitive verb
verb
To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.
Transitive verb
Example Sentences
- "[…] I see, twenty yards away, workmen pinkwashing the newly laid, badly stained, cheap-looking brick cladding of a newly built apartment house called — well, something ridiculous: Nepal, let's say."
- "They see such corporate involvement as exploitation, making profits on the backs of ill women. […] They claim these campaigns trivialize the disease, "pinkwashing" its real nature."
- "Gayle Sulik, sociologist and author of "Pink Ribbon Blues", said pinkwashing is only the beginning of how "breast cancer culture" undermines women's health."
- "Pinkwashing not only manipulates the hard-won gains of Israel’s gay community, but it also ignores the existence of Palestinian gay-rights organizations."
- "Critics say Israel is 'pinkwashing' its practices vis-a-vis the Palestinians by emphasizing its good record on gay rights."
Etymology
Word Breakdown
Usage
Inflected Forms
Derived Forms
pinkwasher
Frequently Paired Words
Synonyms
rainbow-wash