prerational

Word Rarity Very rare

Frequency: Zipf frequency 0.00 in modern English

Scrabble Score

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Meaning

adj

"It is hard to escape the impression that if retailers could they would find some way to hook up directly to the prerational brain — the part of us that knows nothing about common sense, budgets, late fees and interest rates — a part of the brain to which, for many of us, our cellphones have constant access."

From pre- + rational.

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