social proof

Questions

What does social proof mean?

A psychological and social phenomenon wherein people copy the actions of others if unsure how to behave.

Where does social proof come from?

Coined by Robert Cialdini in his 1984 book Influence.

How to pronounce social proof

1. Open the pronunciation page — Open the Speakur entry for “social proof”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “social proof”.
4. Repeat and practice — Say “social proof” aloud, matching stress and vowels until it feels natural.