brand parity
Word Rarity
Rare
Frequency: Zipf frequency 3.39 in modern English
19
Scrabble Score
11
Letters
4
Syllables
9
Unique Chars
Meaning
Example Sentences
- ""Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand.""
- "This is called "brand parity," when the only real difference between products is their ads."
- "Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same."
- "Joe Gibbs Racing Toyota Camry, ran a blistering 188.830 mph. If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . . The Ford was Matt Kenseth's Roush Fenway Fusion, with a speed of 188.494, third was Reed Sorenson's Chip Ganassi Racing Dodge Charger at 187.915 mph, and fourth was Gordon's Hendrick Motorsports Chevrolet Impala at 187.837 mph."