brand
/ˈbɹænd/
Word Rarity
Uncommon
Frequency: 4.83 in modern English
8
Scrabble Score
5
Letters
1
Syllables
5
Unique Chars
Meaning
noun
A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
noun
noun
The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
noun
A specific product, service, or provider so distinguished.
noun
The public image or reputation and recognized, typical style of an individual or group.
Example Sentences
- "“Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”"
- "The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore."
- "The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen."
- "In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep""
- "Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand."
- "Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete."
Etymology
From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic *brinnaną (“to burn”), possibly from Proto-Indo-European *bʰrewh₁- (“to boil; brew”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).
Origin
Word Breakdown
- Root: brand, *brand, *brandaz, *brinnaną, *bʰrewh₁-, -
Regional Pronunciation
- American English: /ˈbɹænd/
- British English: /ˈbɹænd/
Usage
Inflected Forms
Derived Forms
Phrases
Frequently Paired Words
brandish
brand new
rebrand
advertising
advertising research
copy testing
integrated marketing communications
marketing