rebrand
/ɹiːˈbɹænd/
Word Rarity
Rare
Frequency: Zipf frequency 2.89 in modern English
10
Scrabble Score
7
Letters
2
Syllables
6
Unique Chars
Meaning
verb
To change the brand name, logo, or image of a product or organization.
Example Sentences
- "Acme Co. is trying to rebrand their line of toasters under the Bewidget name."
- "Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot."
- "The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage."
- "Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail."
- "That has set off for alarm bells for critics who warn that the Secretary of Defense – pointedly rebranded “Secretary of War” – has rapidly transformed the Pentagon into the staging ground for an ideological and religious crusade."
- "Management decided it was time for a complete rebrand."
Etymology
Etymology tree Proto-Italic *wre- Latin re-der. Old French re-bor. Middle English re- English re- English brand English rebrand From re- + brand.