rebranding
Word Rarity
Rare
Frequency: Zipf frequency 2.88 in modern English
14
Scrabble Score
10
Letters
3
Syllables
8
Unique Chars
Meaning
noun
The association of a new brand, trademark, image, or appearance with a product or service.
Example Sentences
- "The frequent rebrandings of the product have confused some customers."
- "A dictionary on historical principles is one that is modelled on the Oxford English dictionary. In fact, before undergoing rebranding, the original title of the now-familiar Oxford English dictionary was A new English dictionary on historical principles."
- "In the years since ‘RVA’ became an official brand … the community has worked to change the narrative,” says Lemon, referring to the successful RVA rebranding push launched more than a dozen years ago."