brand stretch

Questions

What does brand stretch mean?

the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

How to pronounce brand stretch

1. Open the pronunciation page — Open the Speakur entry for “brand stretch”.
2. Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
3. Play the audio — Click Play to hear reference audio for “brand stretch”.
4. Repeat and practice — Say “brand stretch” aloud, matching stress and vowels until it feels natural.