Word Pronunciation & Dictionary

emotional pivot

Word Rarity Rare

Frequency: Zipf frequency 3.47 in modern English

Syllables: emo-tion-al piv-ot
IPA

21

Scrabble Score

14

Letters

4

Syllables

10

Unique Chars

Meaning

noun

one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

noun

a narrative structure used in commercials known as “star-type” advertising.

Example Sentences

"IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution."

Inflected Forms

emotional pivots (plural)

Phrases

dramatic structure positive transition sustained emotion

Frequently Paired Words

advertising dramatic structure positive transition sustained emotion

Questions

What does emotional pivot mean?: one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

How to pronounce emotional pivot

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