Word Pronunciation & Dictionary

rainbow washing

Word Rarity Rare

Frequency: Zipf frequency 3.80 in modern English

Syllables: rain-bow wash-ing
IPA

26

Scrabble Score

14

Letters

3

Syllables

10

Unique Chars

Meaning

noun

The practice of a company presenting itself as gay-friendly to improve its brand image.

Uncountable

Example Sentences

"In a world where gay politics are becoming more visible transnationally and globally, rainbow washing serves to paint a picture of a false reality […]"
"I'd like to also include rainbow washing. This type of marketing gymnastics occurs every Pride month when corporations unveil new rainbow promotions, decorations, and products for their brand."

Etymology

In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.

Usage

Uncountable

Phrases

rainbow capitalism

Frequently Paired Words

rainbow capitalism

Questions

What does rainbow washing mean?: The practice of a company presenting itself as gay-friendly to improve its brand image.
Where does rainbow washing come from?: In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.

How to pronounce rainbow washing

Open the pronunciation page — Open the Speakur entry for “rainbow washing”.
Read the phonetic spelling — Read the IPA spelling () so you know which sounds to aim for.
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Repeat and practice — Say “rainbow washing” aloud, matching stress and vowels until it feels natural.