Word Pronunciation & Dictionary

sustainwashing

Word Rarity Very rare

Frequency: Zipf frequency 0.00 in modern English

Syllables: sus-tain-wash-ing
IPA

21

Scrabble Score

14

Letters

4

Syllables

9

Unique Chars

Meaning

noun

The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).

Uncountable

verb

present participle and gerund of sustainwash

Example Sentences

"wondering whether the advertisement's talk of sustainability might be a bit of sustainwashing"

Etymology

From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

Word Breakdown

Suffix: sustain

Usage

Uncountable

Questions

What does sustainwashing mean?: The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).
Where does sustainwashing come from?: From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

How to pronounce sustainwashing

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