sustainwash
/səˈsteɪnwɒʃ/
Word Rarity
Very rare
Frequency: Zipf frequency 0.00 in modern English
17
Scrabble Score
11
Letters
3
Syllables
8
Unique Chars
Meaning
verb
To engage in the sustainability analogue of, or subset of, greenwashing.
Example Sentences
Etymology
From sustain + -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash.