Word Pronunciation & Dictionary

top of mind awareness

Word Rarity Uncommon

Frequency: Zipf frequency 4.37 in modern English

Syllables: top of -mind aware-ness
IPA

29

Scrabble Score

18

Letters

3

Syllables

13

Unique Chars

Meaning

noun

The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

Uncountable

Example Sentences

"Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies."

Usage

Uncountable

Phrases

aided awareness unaided awareness

Frequently Paired Words

aided awareness unaided awareness

Questions

What does top of mind awareness mean?: The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

How to pronounce top of mind awareness

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