cooptation
Word Rarity
Very rare
Frequency: 1.22 in modern English
14
Scrabble Score
10
Letters
3
Syllables
7
Unique Chars
Meaning
Example Sentences
- "This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation theory: faith in the revolutionary potential of "authentic" counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that "real" counterculture represents."
Etymology
Etymology tree English coopt Proto-Indo-European *-tis Proto-Indo-European *-Hō Proto-Indo-European *-tiHō Proto-Italic *-tiō Latin -tiō Latin -ātiōlbor. Old French -ationbor. Middle English -acioun English -ation English cooptation From coopt + -ation.