persona
/pɝˈsoʊnə/
Word Rarity
Rare
Frequency: Zipf frequency 3.69 in modern English
9
Scrabble Score
7
Letters
3
Syllables
7
Unique Chars
Meaning
noun
The mask or appearance one presents to the world.
noun
An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
Example Sentences
- "I've maintained a very public persona."
- "He keeps his online persona completely separate from his real-world one."
- "The latest in a long line of dirty dating tactics to emerge is “wokefishing,” a term coined by writer Serena Smith. “People masquerade as holding progressive political views to ensnare potential partners,” Smith told Vice. Wokefishermen can be thought of like catfishers — those who use fake online personas to defraud victims — but only for sex instead of money."
- "To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]"
Etymology
Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.
Origin
Word Breakdown
- Root: 𐌘𐌄𐌓𐌔𐌖, πρόσωπον
Regional Pronunciation
- American English: /pɝˈsoʊnə/
- British English: /pɜːˈsəʊnə/