brownwash
Word Rarity
Very rare
Frequency: Zipf frequency 0.00 in modern English
20
Scrabble Score
9
Letters
2
Syllables
8
Unique Chars
Meaning
verb
To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
Example Sentences
- "Company X are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z."