market leader

Example Sentences

• "The aim of the sophisticated type of own label is to present customers with a product which has at least as good a quality as the brand of the market leader."
• "Another useful technique, known as a sequential monadic, is, at the next stage of development, to have target consumers use both the prototype formula and the market leader or competitive benchmark product."
• "According to Roba's CEO, Roba's most important product groups are: children-beds, chests, shelves, highchairs (market leader), playthings of wood, Inletsets, children's seating groups, playpens, mattresses, sand-boxes (market leader), blackboards (market leader), safety gates and vending stalls."
• "The lesson is that when you are competing with a strong market leader you should not necessarily attack head on, but try to change the rules of the game: for example by approaching the customer from a new direction."
• "A fragmented industry where no one firm has a significant market share tends to be more fiercely competitive than one which is a clear market leader who is in a dominant position. The lack of a clear market leader may be explained by the fact that the industry is emerging and is in a condition of considerable turbulence and uncertainty, or it may be seen in more mature industry where there are low entry barriers and few advantages to size."
• "Knorr, a Swiss company, is the dry soup market leader in Europe."